EARNED MEDIA
Your story. Our connections.
The Beacon Group serves as an extension of your team, offering the additional bandwidth and focus your organization needs to secure top-tier media coverage.
From crafting crisp narratives to developing customized media strategies, we work diligently to deliver coverage that builds awareness, trust, and credibility.
By securing key placements in leading publications, broadcast networks, and digital platforms, we position your executives and thought leaders as authoritative voices in your industry.
Partnering with us means more than just media exposure; it means cementing your leadership position in the marketplace. With a proven track record of placing clients at the center of pivotal industry conversations, we help brands make a lasting impact that goes beyond the headlines.
Related capabilities:
- Strategic message mapping
- Rapid response newsjacking
- Press release design and distribution
- Executive visibility
- Media tours
- Electronic press kits
- Talk track design and development
- B-roll packages and highlight reels
With us, it’s never a slow news day.
MEDIA TRAINING
Your message. Our coaching.
In a high-stakes, fast-paced environment, media engagement is a discipline that requires patience and practice. To prepare our clients for the spotlight, we provide tailored, high-level executive media training.
Our scalable sessions include tips, techniques and mock interviews that will help you strike the right tone, tackle curveball questions, stay on message, speak in soundbites, and communicate with confidence.
In addition to teaching time-tested methods for strategic message mapping, we also assess your visual, verbal and nonverbal delivery cues to eliminate bad habits and improve your presence. Our work is recorded, critiqued, and shared with participants for their continued growth and development.
Formats:
- One-on-one coaching
- Small group sessions (5-25 participants)
- Large group sessions (25-50 participants)
- Lunch & Learns / Webinars
MEDIA METRICS
Your coverage. Our tracking.
Our interactive dashboards display multiple views of your coverage, including story sentiment, audience reach, and publicity value.
Tracked weekly, monthly or quarterly, we turn activity alerts into actionable intelligence, giving you a granular understanding of which media hits are moving the needle.
Additionally, our advanced 24/7 broadcast monitoring software allows us to produce hard copy clips of television and radio appearances in real time.
We work closely with clients to transform videos and articles into polished, executive-ready reports that demonstrate and quantify the impact of our earned media efforts. This empowers clients to assess their brand’s overall visibility and reputation, ensuring alignment with broader business goals.
Related capabilities:
- Exportable coverage reports
- Performance benchmarking
- Competitor analysis
- Data visualizations
- Full length audio/visual transcripts
- Station and market information
- Permanent clip archiving
